Maurice Lacroix Watch Aikon Quartz TIDE White AI2008-BBB11-300-0. Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye popping colours. The Maurice Lacroix AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience.